The L.E.M.E. method
We turn your company's customer acquisition into a predictable routine, through the L.E.M.E. method.
Reading, Strategy, Movement and Scale, in that order. The initials stay Portuguese, where leme is the word for a ship's rudder. That is how acquisition stops being improvisation and becomes decision, with one number measured every cycle.
Some of the companies we have served
Giraffas
Vô Carlos Café
Fábio Porchat
Teatro Morumbi
What almost everyone does
Almost everyone sells the movement and skips the reading.
A live campaign is the visible part, and that is why it is the first thing anyone offers. An ad without a reading is a bet with a nicer name. Seven questions go unanswered, and those are the ones that decide where the budget goes.
- 01Where the best opportunities are
- 02Which channel deserves investment
- 03Which message attracts the right customer
- 04Which part of the funnel is stalling
- 05What needs to be tested
- 06What should be optimized
- 07What can be scaled
What we do
Three fronts, a single system.
Pages
Every campaign, referral, and post ends up sending someone to a page. We build yours and look after it, because it is the ground the whole system runs on.
Content
Design, copy, and social media, plus ongoing management of what already exists, built from what your company produces today.
Paid media
Google, Meta, and TikTok running as a single funnel, plus management of your company's Google profile.
The four stages
In that order, always.
Reading
Before any budgetWe read the channels your company already runs today: where the customer comes from, what that customer costs and where the contact is lost before it becomes a sale. Without that, every decision after it is guesswork.
Strategy
The cycle's routeThe reading becomes the priority: what will be advertised, how much will be invested and which number will be tracked. One thing at a time, with a deadline and an owner.
Movement
What goes liveCampaigns, creative, content and pages go live, in the order and on the deadlines defined. It is the part everyone sells first, and here it comes third.
Scale
And the cycle starts againWhat brought customers gets more budget, what created noise leaves the route, and the next month starts by rereading what happened. Scale only exists when the number is measured.
How it works
Three steps until the course is set.
The first conversation
It starts with the channels already running today. No package presentation and no proposal at this stage.
The read, in writing
It is ready within 7 business days and remains your company's, with or without a partnership.
Live, and the cycle starts over
We set the course in motion and look after it from there on. The next month starts by rereading what happened.
What comes out of this
A number with a basis is proof. Without a basis it is a poster.
Four operations that run or have run with us. Under each result is where it came from, because the basis is what gives it the right to be taken seriously.
Home decor e-commerce
We tripled the revenue coming from ads without adding a single real to the budget.
Same investment in both quarters: R$ 20.1k against R$ 20.8k. Attributed revenue from R$ 45.3k to R$ 141.3k. Purchases from 98 to 219, in six months.
Manufacturing
We cut the cost per qualified WhatsApp conversation by 93%, on the same budget.
Volume from 348 to more than 4,600 conversations per quarter.
Real estate
We generated more than 3,400 qualified leads in launch campaigns.
Average cost of R$ 27 per lead. São Paulo operation.
Car dealership
We have kept a flow of about 600 leads per month for more than a year, without interruption.
Average cost of R$ 19.80 per lead, running without interruption.
How it starts
Every route starts with a reading.
The first conversation starts with the channels your company already runs today. What comes out of it is written, arrives within 7 business days and remains your company's, with or without a partnership.
- 01Your company tells us what runs today
- 02We read the channels and the numbers
- 03Your company receives the reading in writing